The Setup

Adtoken's early users were dropping off before they understood what the product did — friction was killing engagement before it could start.

What I Did

• Led product for the Sui Hackathon build, treating onboarding friction as the core design problem rather than a polish item

• Streamlined onboarding and early engagement loops to remove unnecessary steps from the first-run experience

• Simplified the first-session flow to get users to value faster

Impact

• Reduced time-to-market ~40%

• Tripled early-stage engagement within the first month

• Won 2nd place and Community Favorite at the Sui Hackathon