The Setup

Chingari & Gari run at serious scale — 180M+ users. At that size, a confusing nav isn't a nitpick, it's a retention leak.

What I Found

Ran research across 2,000+ users and found the real issue wasn't content discovery — it was structural. People couldn't predict where things lived, so they stopped looking.

What I Did

• Re-architected the product's information architecture around how people actually searched, not how the roadmap wanted to ship features

• Pushed design system fixes to tighten consistency across surfaces

• Stayed in the loop with 15+ PMs, engineers, and stakeholders to keep decisions moving instead of stalling in committee

Impact

• Retention up ~25% over 6 months

• User satisfaction up ~40% after design system fixes

• Feature delivery timelines cut ~30%