The Setup

Web3 has a trust problem before it has a UX problem — most non-crypto users bounce before they even understand what they're looking at.

What I Did

• Led product strategy and execution across 5 Web3 applications, including research on the Airfrens engagement

• Simplified onboarding flows so people didn't need to already know crypto to use the product

• Prioritized shipping core user journeys over chasing edge-case completeness

Impact

• ~30% faster cross-functional delivery

• ~20% faster product launches

• Contributed to launches that pulled in ~250K users